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Digital Marketing

Professional Certification in
Digital Marketing

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Next cohort Starts
10th May, 2025
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Program duration
4 months
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Learning Format
Live, Online, Interactive

Learn the art of crafting effective AI prompts for language models, focusing on real-world applications in automation, content generation, and problem solving.


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What You’ll Learn?
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Why choose you this course?
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Global Career Opportunities

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Top Companies Hiring

Microsoft LinkedIn Amazon IBM Airbnb

Industry Hiring Demand

Needed to meet global Job ask

145% Rise

Expected in the next 10 years

23% growth

Have unfilled Cyber positions

63% jobs

Course Information:

  • Price:₹80,000
  • Certifications:Yes
  • Lessons:17
  • Duration:4 months
  • Language:English
  • Students:646

Next cohort starts on 10th May

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For Corporate Training

Key Features

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Get certified in Artificial Intelligence with our Masters in AI program and earn AI Engineer and IBM certificates to boost your career prospects. Benefit from exclusive access to expert-led masterclasses and interactive AMAs with industry leaders.

AI Engineer Certificate
AI Masters Certificate
IBM Certificate
IBM Certificate

Earn Your AI Engineer Certificate

  • Industry-recognized certificate by Simplilearn
  • Dedicated live sessions by faculty of industry experts
  • Lifetime access to self-paced learning content

Get Ahead With IBM Advantage

  • Content and certificate by IBM
  • Masterclasses by IBM experts
  • Hackathons and AMA Sessions
15+ Tools Covered
OpenAI LangChain LlamaIndex Gemini Hugging Face Streamlit FastAPI Jupyter
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CAREER SUPPORT

JobAssist Program

This Job Assist program, offered in partnership with IIMJobs, is an India-specific initiative that provides
certified learners with dedicated support to help them secure their dream jobs.

Digital Marketing Course in India Details

Learning Path

Understand the fundamentals of digital marketing, its evolution, importance in modern business, and the difference between traditional and digital marketing channels.

Learn on-page and off-page SEO, keyword research, backlinking strategies, technical SEO, and tools like Google Search Console and SEMrush.

Dive into Google Ads, keyword planning, campaign creation, bidding strategies, and performance tracking using Google Ads dashboard.

Learn how to run campaigns on Facebook, Instagram, LinkedIn, and Twitter. Cover content strategy, ad formats, targeting, and analytics.

Understand email campaign creation, list building, automation, A/B testing, and tools like Mailchimp and Sendinblue.

Get insights into tracking tools like Google Analytics, understanding user behavior, conversion funnels, and using data for optimization.

Learn to plan, create, and distribute valuable content across blogs, videos, infographics, and social media to attract and retain audiences.

Request more information

20+ Skills Covered

Website Creation
Search Engine Marketing
Social Media Marketing
Content Marketing
Inbound Marketing Strategy
Automation and Emerging Technology
Behavioral Marketing
Search Engine Optimization
Google Search Console
Mobile Marketing
Content Strategy
Outbound Marketing Strategy
AI in Marketing
Mobile Optimization
Campaign Management
Keyword Research
Google Analytics
Strategies for Paid Campaigns
Analytics ROI and Evaluation
Generative AI Tools

Program Advisors and Trainers

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Ms. Anita Sharma
Professor of Digital Strategy

A seasoned academic with over 15 years in digital marketing, Dr. Sharma specializes in SEO, paid media, and consumer behavior.

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Mr. Ravi Mehra
Lead Digital Marketing Trainer

With deep industry experience, Mr. Mehra focuses on data-driven campaign strategies and social media marketing.

Frequently Asked Questions

AI prompt engineering is the process of crafting inputs (prompts) that guide large language models (LLMs) like ChatGPT to produce desired outputs. It involves understanding model behavior, token limits, and context control to achieve accurate and relevant responses.

Well-crafted prompts can drastically improve the quality, accuracy, and reliability of AI-generated content. Prompt engineering ensures that AI tools are aligned with user intent, making them more effective in tasks like writing, coding, summarizing, and automation.

Developers, marketers, researchers, educators, content creators, and anyone using AI tools like ChatGPT, Bard, or Claude can benefit from prompt engineering. It’s a valuable skill that enhances productivity and precision.

Some best practices include: using clear and specific instructions, providing examples, testing variations, refining based on output, and leveraging system/user roles in structured prompts. Iterative experimentation is key to success.

Admission Fee & Financing

The admission fee for this program is ₹57,000 (Incl. taxes)

Total Program Fee

₹57,000

(*Incl. Taxes)

Pay In Installments, as low as

₹4,750/month

We have partnered with the following financing companies to provide competitive finance options at as low as 0% interest rates with no hidden cost.

Next cohort Starts : 11th May, 2025

Enroll Now
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Application Process

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STEP 1 : Submit Application

Tell us a bit about yourself and why you want to do this program

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STEP 2 : Reserve Your Seat

An admission panel will shortlist candidates based on their application

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STEP 3 : Start Learning

Selected candidates can begin learning once the cohort commences

Apply Now

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